Saturday, 01 August 2020 22:35

Five Ways to Win Virtual Events for Your Company

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Virtual events are great way to reach out to potential customers in a new way. As many of you are used to personal event, there are things you need to reassess and adapt before actually launching an event like this.
Today, we do a lot of business virtually. We hold meetings over video and phone conference calls, collaborate on documents and presentations with OneDrive and Office 360, and chat with colleagues via instant messaging and / or Microsoft Teams.

 

Not only that, but we also attended virtual events online. Even before the world was forced to slow down, many organisations held virtual events instead of live conferences.

 

Ever since pandemic has turned world upside down, many people turned to digital life – style, that includes attending events.
Virtual events are great way to reach out to potential customers in a new way. As many of you are used to personal event, there are things you need to reassess and adapt before actually launching an event like this. “Until we learn that Covid – 19 is dramatically considered to be safe and vaccine is develop, it’s not going to be safe to hold a large gatherings”. For 2021 and beyond, many organisations need contingency plan with budgets.

 

You need to stay relevant and intimate with customer. Amidst pandemic time, your organisation need to stay connected with customer. Here are five ways to win at virtual events to stay connected with your customer:

1. Come up with striking strategy for your virtual events

Look before hopping aboard the virtual ride of your life. Spend some time understanding the most important critical aspects of your event. Once you have your goals and a clear understanding of the event, then start creating the experience virtually. In addition, we recommend that event planners consider what the digital experience can uniquely offer. “Don't take what you do at your in-person event and try to directly replicate it online.”

 

Think audience first. Design your virtual event to deliver content in formats that attendees want and make the delivery so exciting so that the viewers would binge on it. The most successful virtual events are those that approach the event from the attendees’ perspective. For example, we appreciate events that have primary focus with contents below 20 minutes in length but still hold the meeting essence. And, organised a half – day instead of one – day event.


More questions you should asked your self:



  • What conference software you are using
  • Is it going to be charged or free
  • Will the event be live or on – demand
  • How are you going to promote the event

2. Choose the right time for your audience

Consider your audience is international scope, you need to consider this first before launching your first virtual event. Try to pick the time that works best for as many people as possible. If not, make sure the content is accessible later for those who can't attend.


Questions need to be asked for your self:



  • Do I have geographical details of my audience
  • When sending invitation, does my email set the time automatically according to audience geo – location
  • Does it falls in local public holiday, outside of my local knowledge

3. Embrace the mysterious Tech Issues

Do a quick – run for technical aspects before you launch your virtual events. You will thankful to your Tech resource later if things go well. It is an unstable world of mistery that one should keep their awareness of it.

 

Anticipate audience troubles and provide beforehand a technical documentation and perhaps a simple FAQ will be a nice information to look for when things go south with the technical. Always have a backup machine or connections. Run things all together with hosts, conference room setup, moderators and anyone else who is critical to the event.

4. Make Compelling Content for Virtual Events

Events, regardless of the format, have always challenged marketers to cut through the noise to gather attendee insights. Today, the new digital space is even noisier. However, despite this shift, it is critical to remember that content is still the foundation on which engagement and experience is built.

 

In-person events have always relied on compelling content to drive the attendee experience. Now, as many events are taking place virtually, it is easy for attendees to lose interest or simply close a browser window to disengage. Without the registration fees required to attend and access content, attendees feel less invested and obligated to tune in. Therefore, the importance of strong, relevant content is especially great.

Things to consider in creating a content for your virtual events:



  • Understanding the value and role data plays in in driving engagement with audience
  • Offered tailored experience to your audience using compelling content
  • >Make use of leveraging video and utilising event mobile-engagement apps

Important Notes: if you are hosting a free virtual events, audience have no early investment, commitments and paid content access, they are easily losing interest and close down browsers if your content is dull. Therefore, the importance of strong, relevant content is especially great.

5. Foster and Maintain Community

A key measure of a successful events program is returning attendees who you can welcome into your events community.

 

Shifting to smaller focused communities, more personalised virtual events (hopefully an event series), marketers can do a great impact. While the current environment is rapidly changing, the demands have only gotten more pronounced. Event stakeholders who are well versed in a variety of formats and tactics will succeed in delivering the kind of event experience that meets heightened expectations. Using real-time data provides the opportunity to remain agile and create or modify attendee experience as marketers carve out and define our new event landscape.

 

Finally, in some ways, virtual event can be easier to hold than live event. Because you don’t have to worry about administration or negotiation with hotel attendees about the room rate and food that they are serving. On the flip side though, you are dealing with attendees technical issues and other technical setups for presenters, and not to mention, internet connectivity.

 

But they pay off is huge. You will brought a valuable insights to your organisation along with meaningful community engagement and develop a new relationship with a new group. At the end, that’s what tech is all about.
Metisc

Metisc is a Perth based Dynamics specialist and an Independent Software Vendor providing software and integration services to customer in consumer, corporate, government, education and small to medium businesses.

 

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