What’s good open rate & how it compared to yours?
Why Your Spam Rate Went Through The Roof?
Reduce Your Spam Rate With Dynamics 365 Email Authentication
- Marketing Email Messages - domain authentication enables recipient email servers to confirm that the from-address shown on each of your messages belongs to your organisation.
- External Hosted Form - domain authentication confirms that you own the domain, establishing an enhanced trust relationship with your domain.
Proving authenticity with DomainKeys Identified Mail (DKIM). The primary purpose of email domain authentication is to detect forged messages and domains, and so prevent spam, phisihing, and other fraudulent activity. A method called DomainKeys Identified Mail (DKIM) helps make these authentications possible. Domain authentication is implemented through the internet domain name (DNS) system, and is based on public / private key encryption and signatures.
When you error check or go live with a marketing email message, the verification system requires that the message uses a from-address that specifies an authenticated domain registered and is confirmed for your organisation. You probably have to extra careful when executing email campaign, but it’s all worth the extra security and soon you will notive you will have higher deliverability as well as Open – rate.
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Frequently Asked Questions!
No. With Dynamics 365 for Marketing, installations come with a pre-authenticated sending domain ending in "-dyn365mktg.com". The pre-authenticated domain means that you can begin sending authenticated emails right away. But you still need domain authentication as extra measure.
Yes. Contact your DNS provider and tell them you'd like to create some DNS records for domain authentication and DKIM. They will typically provide you with an online form where you can create DNS records by submitting the Host and Value values for each authentication key generated by Dynamics 365 Marketing, or they may instead ask you to send them these values in an email. It may different with different DNS Providers. So, you should follow through their instructions.