Tuesday, 16 July 2019 15:41

Big Data Comes Into Play with Dynamics 365

Business intelligence, artificial intelligence, intelligent cloud, intelligent edge, big data…the buzzwords are all around. There is a fundamental shift in the way companies are doing business. Many are beginning to leverage their data in new and innovative ways. They are leveraging their data to make critical business decisions, identify revenue growth opportunities and improve customer experiences.

Intelligent data was a central theme during Microsoft Inspire 2018 last month. From the Intelligent Cloud to the Intelligent Edge, Microsoft is laser-focused on helping customers drive maximum value from their data. As Microsoft Corporate Vice President of One Commercial Partner, Gavriella Schuster, said about the future of today’s “new frontier”:



“Today, ERP systems are critical for managing thousands of businesses of all sizes and in all industries. To these companies, ERP is as indispensable as the electricity that keeps the lights on.”

Dynamics 365

a 360-degree view of your data assets

Consider Microsoft’s Dynamics 365. Dynamics 365 offers the ability to tie together disparate data sources, unifying data, eliminating silos and enabling cross-functional analysis between different departments. An intelligent platform such as this can provide you with insights like never before.

Through this one modern, intelligent cloud application, you have the ability to leverage your data to make critical investment and business process decisions. Should you open a new store in California? Would offering a new color of widget impact sales? What if your sellers could have access to their key contacts along with relevant notes on their mobile phones? Could that enable them to close deals faster?



The next step: build a big data strategyy

Whatever the use case or platform, your data is a tremendous and valuable resource. To get the most return from your organization’s data currency, it is important to understand the technologies that are available today. There are also different approaches to data that will enable you to reduce cost and yield business insights. We recently published a guide that further explores the basics of big data and steps to take to build your organization’s data strategy



What is the importance of data related to customers in the world we live in today?

The main objectives of every business are to focus on the revenue and customer acquisition. Also, customer engagement and retention are two of the other key factors that companies want to focus on in order to grow. In order to drive more sales or to build better customer engagement plans, every company has to refine, and utilize a large set of data. The high volume of data related to the customers, help to understand the customer behavior and interest. Also, the study of data is important to enhance the customer experience and to build powerful strategies for the growth of the business.



Microsoft Dynamics 365 for Customer Insights

Microsoft Dynamics 365 for Customer Insights is one of those additions in the Dynamics suite that offer the companies with the knowledge to engage and interact with the customers more often. Also, this solutions enables the firms to interact in a more personalized manner. But, the biggest advantage of the solution is definetely the power to deliver valuable insights for the betterment of the firm.
The solution makes it easy for the firms to use a wide range of data and view it at one place. This thorough view of all the important data together empowers the users to churn out valuable insights. Also, the companies do not require the services and time of a dedicated data scientist to make use of the insights.



Discover insights and take action

Employ quick-start machine learning templates to predict churn or the next best action. Discover and create new audience segments, and empower your teams with customer profiles and insights that are embedded directly into your business applications. Trigger workflows in response to customer actions and signals by using Microsoft Flow.