Before we get to the ROI – boosting power of SaaS, let’s establish a clear definition. Software – as – a – service is a popular cloud – based distribution model in which applications are hosted remotely by a provider. Like most of us, users, without realising, we have used these applications in daily basis. One good example of SaaS at personal level is our Microsoft email, calendaring online, and / or the most favorite office tools (such as Microsoft Office 365).
At the business level, many of them are embracing the use of SaaS model too due to the numerous advantages this model offers compared to self – hosted Software solutions.
But, with Microsoft Dynamics 365, it combines Enterprise Resource Planning (ERP) with its Customer Relationship Management (CRM) platform to deliver the next generation business solution via the Cloud. How exciting can it be, having two powerful business application in single environment.
Pareto Principle of Sales & Marketing
You might have heard this term before, also known as the 80 / 20 rule. While it portions may not apply to exact proportion to the marketing, but generally, we can surmise that if you collect a hundreds, roughly 20 of those would truly be worth pursuing. Of course, you would need to collectively pursue all of them first to figure out which 20 percent are valuable. By using insights, you can more quickly identify and target the 20 percent that truly matters and spend fewer resources chasing the 80 percent that don’t.
Cost of Investment
With the majority of mainstream applications now using a subscription model, the cost of investment is normally ongoing and is best described as a cost of ownership. Usually the list of investments to be considered in calculating ROI can be very exhaustive. We will point out only the critical points in calculating ROI for your business; as follow:
- - Subscription Costs
- - Training costs (materials, internal time, and external consultants)
- - The loss in productivity during training
- - Customisation Costs
- - Time spent in the procurement process
- - Storage
- - Upgrades over time
Many businesses fail to include all the associated costs, for example the training cost implemented during developing the environment as well as resource time lost during their involvement in the implementation stage.
This is where Microsoft Dynamics 365 have a solid baseline. You can have a 360 degrees of data right from the outset.
Advantages of Dynamics 365 as SaaS
The ROI on a ERP / CRM application is hard to determine, but it’s important to take steps that try and make sense of the information you hold. With Microsoft Dynamics 365, you can hold a competitive advantage already by getting a complete set of data to guide you through business journey and make all the investments in the software / application worth a while.