Tuesday, 01 September 2020 10:50

How to Improve Your Email Marketing With Dynamics 365

The first email was born in 1971 or 1978 depending on your source; The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its significance was profound.


The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today. Later in that year also introduced the "@" symbol in email addresses to the world. There were only few hundreds emails circulated around in that year. Voila, an early era of Spamming was born.


Today, we're inundated with email marketing campaigns, and yes, some of it still feels spammy, but there's no denying the impact a well-crafted message can have on your customers—not to mention CRM and lead nurturing.

What’s good open rate & how it compared to yours?

Email marketer nowadays always brag about their open – rate performance. But what makes you a good email marketer? Are you relying only on open – rate as your primary KPI? The answer, it depends. It’s all depending on the industry you are in as well as type of email that you are sending to your subscribers. This will determine the benchmark of your open – rate.


While click-through, unsubscribes, complaints, and forwards all play their part in an effective email marketing campaign, none of those things matter one bit unless your emails are getting opened in the first place.


Without a good open rate, the greatest campaign is a non-starter. That’s why, in this guide, we’ll share what’s a good email open rate and how you can improve yours if it’s less than stellar.

Why Your Spam Rate Went Through The Roof?

Spam email by definition is any kind of unwanted, unsolicited digital communication that gets out in bulk. And it’s more than a nuisance. Spam today is a serious threat. A good opt-in process is essential to build your email list. The unsubscribe procedure is also important both for your email sender reputation and customer relationships.


There are many reasons why people may want to leave your list. Not all of those who decided to unsubscribe are dissatisfied or unhappy with your mailings. But this can happen if your unsubscribe process is not clear or doesn’t work. The Internet service providers (ISP) carry and store the data. When hackers can’t steal data bandwidth from the ISPs, they steal it from individual users, hacking computers and enslaving them in a zombie botnet. Software providers invest resources creating email applications that try to filter most of the spam out.
Spam is any kind of unwanted, unsolicited digital communication that gets out in bulk

Reduce Your Spam Rate With Dynamics 365 Email Authentication

Would you like to reduce the chance of customers' spam filters blocking your email messages? Try authenticating your domain. Domain authentication is so essential, Microsoft is requiring all Dynamics 365 Marketing implementations to authenticate their domains starting from April 2020. So it is not too late for you to start authenticating your email domain.


You will notice the drop in your spam email rate once you apply this policy in your domain.
Domain Authentication is important for two reasons:
  • Marketing Email Messages - domain authentication enables recipient email servers to confirm that the from-address shown on each of your messages belongs to your organisation.
  • External Hosted Form - domain authentication confirms that you own the domain, establishing an enhanced trust relationship with your domain.

Proving authenticity with DomainKeys Identified Mail (DKIM). The primary purpose of email domain authentication is to detect forged messages and domains, and so prevent spam, phisihing, and other fraudulent activity. A method called DomainKeys Identified Mail (DKIM) helps make these authentications possible. Domain authentication is implemented through the internet domain name (DNS) system, and is based on public / private key encryption and signatures.  

When you error check or go live with a marketing email message, the verification system requires that the message uses a from-address that specifies an authenticated domain registered and is confirmed for your organisation. You probably have to extra careful when executing email campaign, but it’s all worth the extra security and soon you will notive you will have higher deliverability as well as Open – rate.


Start authenticating your domain today. And be a top notch email marketer.


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Read more about Dynamics 365 for Marketing

Frequently Asked Questions!

Do I need to have a pre – setup before sending email?

No. With Dynamics 365 for Marketing, installations come with a pre-authenticated sending domain ending in "-dyn365mktg.com". The pre-authenticated domain means that you can begin sending authenticated emails right away. But you still need domain authentication as extra measure.

What happened if I haven’t authenticate my domain?

The initial From address will be modified to use an authenticated domain (email addresses use the form account-name@domain-name). The resulting From address will still show the account-name of the user creating the message, but will now show a DKIM-authenticated domain-name that's registered for your Marketing instance (for example, "This email address is being protected from spambots. You need JavaScript enabled to view it."), which will provide the deliverability benefit, but probably isn't a valid return address.

Do I need to contact someone to sort this out for me?

Yes. Contact your DNS provider and tell them you'd like to create some DNS records for domain authentication and DKIM. They will typically provide you with an online form where you can create DNS records by submitting the Host and Value values for each authentication key generated by Dynamics 365 Marketing, or they may instead ask you to send them these values in an email. It may different with different DNS Providers. So, you should follow through their instructions.