Here's What You Need To Know
It is no secret that businesses with a good knowledge of their customers are well placed to meet their customers’ needs and inspire loyalty. These companies are the most likely to retain valuable business, to identify new prospects and to enjoy growing profits as a result.
At the end of the day, ERP Software matters because customers matter. An organisation need to determine each of departments requirements are. Here are couple of tips to go about it:
- Organise and analyse data in a way that is understood and easily accessible CRM enables data-driven decision-making.
- Identify and manage leads CRM can significantly affect the efficiency of the sales process.
- Anticipate customer needs with ERP Software, you gain instant access to data such as contact information, purchase history, customer service contact history, and more.
2. Technology: Cloud vs On - Premise
Cloud-based and on-premise ERP Technology will offer two different hosting models. The excellence between both lies basically is where the data is stored. The Cloud-based CRM option is best for small businesses without a budget for computers or IT infrastructure. When there is a requirement to extend capacity, all you will need to do is switch to a subscription that suits your needs better. While on-premise software can make use of on-site servers for storing and reclaiming information, the cloud system will allow your data and CRM software to be stored on remote systems and requires a net connection to assess.
Are your employees often on the road? Do you encourage home-working? Research has shown that companies gain an extra 240 hours of work annually from employees using mobile devices for work-related purposes. Even jobs that just five years ago would require an employee's presence in the office are made more productive when they are given the option to access their work remotely. Even if they aren't in the same building, or even the same country, departments across your organisation get to access the same data.
In order to leverage the data in your CRM system as fully as possible, you may also need to integrate it with other sources of information. The nature of your business will determine the connectivity you require and some of these options may be available out-of-the-box. The nature of your business will determine the connectivity you require out-of-the-box. A chartered surveyor might need to integrate his or her CRM platform with a GIS (Geographic Information System) to visualise location data. If tools such as LinkedIn figure high in your business' operations for example, a CRM system that integrates with social apps may gain you a competitive edge.