Wednesday, 05 May 2021 08:46
Microsoft Dynamics 365 can Improve your SaaS ROI in 2021 Microsoft Dynamics 365 can Improve your SaaS ROI in 2021

Definition

 Before we get to the ROI – boosting power of SaaS, let’s establish a clear definition. Software – as – a – service is a popular cloud – based distribution model in which applications are hosted remotely by a provider. Like most of us, users, without realising, we have used these applications in daily basis. One good example of SaaS at personal level is our Microsoft email, calendaring online, and / or the most favorite office tools (such as Microsoft Office 365).

 

At the business level, many of them are embracing the use of SaaS model too due to the numerous advantages this model offers compared to self – hosted Software solutions.

 

But, with Microsoft Dynamics 365, it combines Enterprise Resource Planning (ERP) with its Customer Relationship Management (CRM) platform to deliver the next generation business solution via the Cloud. How exciting can it be, having two powerful business application in single environment.  

Pareto Principle of Sales & Marketing

You might have heard this term before, also known as the 80 / 20 rule. While it portions may not apply to exact proportion to the marketing, but generally, we can surmise that if you collect a hundreds, roughly 20 of those would truly be worth pursuing. Of course, you would need to collectively pursue all of them first to figure out which 20 percent are valuable. By using insights, you can more quickly identify and target the 20 percent that truly matters and spend fewer resources chasing the 80 percent that don’t.

Pareto Principle

Cost of Investment

With the majority of mainstream applications now using a subscription model, the cost of investment is normally ongoing and is best described as a cost of ownership. Usually the list of investments to be considered in calculating ROI can be very exhaustive. We will point out only the critical points in calculating ROI for your business; as follow:

 

  • - Subscription Costs
  • - Training costs (materials, internal time, and external consultants)
  • - The loss in productivity during training
  • - Customisation Costs
  • - Time spent in the procurement process
  • - Storage
  • - Upgrades over time

 

Many businesses fail to include all the associated costs, for example the training cost implemented during developing the environment as well as resource time lost during their involvement in the implementation stage.

 

This is where Microsoft Dynamics 365 have a solid baseline. You can have a 360 degrees of data right from the outset.

Advantages of Dynamics 365 as SaaS

Dynamics 365 as SaaS
SaaS is provided through a multitenant architecture, a public cloud environment in which different users operate on a single piece of software that is owned and maintained by a vendor. There are many major benefits by applying this into your business:

 

Faster Deployment. A key factor driving the high rates of SaaS adoption is the faster deployment time. Implementing on – premises software requires tremendous upfront costs and higher risks. Going back to ROI factors, SaaS implementation already saving up heaps of productivity hours being loss from creating development environment and resources training.

 

Mobilise your workforce easily. SaaS makes it easy to ‘mobilise’ your workforce because users can access SaaS apps and data from any Internet – connected computer or mobile device. You don’t need to worry about developing apps to run on different types of computers and devices because the service provider has already done so.

 

Connectedness Yields better insights. Understand interactions better between prospects, campaign activities, and analytics. This connectedness allows you to gain a better understanding of the prospects and insights through how they are engaging across the entire spectrum of activities. You are able to move quickly to respond to gain momentum efficiently.

 

Shorter path to qualification and close. Insights in Microsoft Dynamics 365 will generate a 360 degrees view of buyer’s progress continually until you can refine criteria for what constitutes a good lead. Marketing and Sales can collaborate to engage a lead from marketing campaigns, full conversations and lead scoring towards deal closure.

Conclusion

The ROI on a ERP / CRM application is hard to determine, but it’s important to take steps that try and make sense of the information you hold. With Microsoft Dynamics 365, you can hold a competitive advantage already by getting a complete set of data to guide you through business journey and make all the investments in the software / application worth a while.

Contact us today to if you are curious about how this software works and where it can benefits your organisation in the longer run. We will be very happy to give you a free consultation and product demo on the fly.

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